Deciphering Google’s ranking algorithm has been the goal of every digital marketer. Sadly,Google has been tight-lipped about how their system works or what triggers the change in algorithm. You rarely get any hints or clues from the said search engine. As a result,many specialists end up trying out tons of strategies to keep their page ranking from falling.
That changed when Google rolled out the medic update back in August 2018. This update is basically an upgraded and more comprehensive version of the Google Search Guidelines â E-A-T. E-A-T stands for Expertise,Authoritativeness,and Trustworthiness,for those who are yet to be familiar with this,these are also known as Google algorithm’s quality raters. To get deeper into what E-A-T covers,here’s a better explanation that’ll help you understand.
An Introduction to E-A-T
The E-A-T standard has been plague with speculations. The most popular of them is the fact that it only concentrates on expertise when in fact it covers a range of elements that has an immense impact on your search engine optimization (SEO). To put any of these uncertainties at rest,here’s the three-part truth about E-A-T.
The “E” part stands for expertise and it pertains to the creator or author of the page. It’s important that you’re able to identify yourself as someone who’s credible to talk and write about the topic. In order to show that these pages are reliable sources,you need to provide enough evidence about yourself. Adding author bio would help in introduce themselves to Google and why people should believe them. Another way to prove your expertise is by fact-checking the content you have. Be sure that they are referenced well and are of verified info. However,Google seem to put more weight on content written by someone who has first-hand experience with the topic.
Moving on to “A” or authoritativeness,this guideline refers to getting recognized by those who are in authority. In this case,if a leader in the industry managed to link your content as a page source,that’s a big deal. It’s like acknowledging your presence in the field. Google wants nothing more than seeing authoritative personalities or sites connected to your site. What’s even more is the fact that it is done organically will help you earn Google’s favor. Not only will it recognize you as a relevant source,but may also get you at better ranking position on SERPs.
Now onto the “T” and last part of the E-A-T comes the trustworthiness. This quality rater relate to every element on the website. From its structure,content,author down to the smallest detail of the page,you have to show Google that you’re a trustworthy source. Thus,it’s important that you only include true and accurate information to make yourself look good on both search engines and users.
Long before E-A-T hits the spotlight many providers of SEO services are fairly aware of its impact. It only becomes more apparent now that Google is continuously rolling out updates that specifically target these guidelines. While there’s no confirmation whether these quality raters can indeed support your initiatives,it’s important that you follow this standard just to be safe. Besides,if you look at it as a whole,taking these things in consideration would also improve the appeal of your pages.
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